Web Usability Training - London

For web designers who want hands-on experience with usability tools and techniques, "Web Usability" is a 2-day seminar that shows delegates how to boost sales and conversion rates, increase usage and improve customer satisfaction. Unlike shorter introductory courses, this in-depth workshop covers the entire design and development lifecycle.

WHO IS THE COURSE FOR?
This course is for you if you are actively involved in the design of a web site and you want to make sure that users can find and use content quickly and easily. The course will be valuable for business analysts who want quick and effective tools to communicate web user requirements and for designers who want to learn methods for evaluating their site structure and web page designs. Marketing managers will benefit by learning about the business and brand benefits of a usability focus. Delegates do not need a background in usability to benefit from this course.

WHAT YOU'LL LEARN
-Describe a user centred design framework that supports end-to-end usability involvement in web projects
-Use personas to share information about customers and their tasks in an engaging and usable way
-Develop cheap, throwaway prototypes to get quick and frequent feedback from your users
-Specify usability metrics to make sure your web site is neither under- nor over-engineered
-Apply discount usability techniques, such as Nielsen's heuristic evaluation
-Learn about different methods for usability testing web sites and when to apply them
-Network with other professionals carrying out usability activities in different companies

LOCATION
The Usability Training Centre, London

Associated Link: Further information: Web Usability Training

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Date: 1 February 2008 to 1 February 2009
 
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